A team reviewing business performance data together

Designed around your business.

For teams where data enablement changes not only how business reports, but how it runs.

Let's talk!

01 - The practice

Data Outfitters is a boutique data practice. We work with companies and teams where data enablement changes not only how business reports, but how it runs.

We build where data and business meet, where strategy turns into execution. We work directly with teams to unblock real business problems, alongside the decision makers who own them. We stay current on tooling and best practices, and we're vendor-agnostic - we build what fits your business and budget.

Business owners don't need another report, or an easier way to reach their answers. They need clarity and confidence in their decisions, big or small, every day.

02 - What we do

How we can help

Operating Metrics and Decisions

One version of your business performance - from tracking to action.

We define what's worth measuring, automate the tracking, and connect it all into one place and then tell the story. That's when every team works from the trusted numbers and decisions move straight from the report to the action.

From building a single pane of glass for the company to understanding the impact of one initiative - we care how data informs what you do next.

Fractional Data Leadership

Data leadership in the room, without the full-time hire.

We step in as interim data and analytics leadership (from senior manager to CDO) - hiring and managing the team, representing you with consultants and vendors, and standing up the function or improving an existing one.

Instead of adding another support team, we treat analytics as the backbone of your execution and integrate it. We choose the tools and the people that fit your vision, budget and pace. We've done this in-house and for clients, more than once, never the same way.

People Analytics

Systems and stories across the full employee journey - from hire to exit.

We build the analytics behind the full employee journey: recruiting pipelines and candidate experience, engagement and performance, organizational design and leadership scorecards, compensation equity, attrition and exit surveys, and learning and development reach.

We bring particular expertise to diversity analytics: representation, pay gaps, promotion rates, and bias in hiring and performance decisions.

From automating headcount rosters to full-scale organizational network analysis - surfacing the connections an org chart can't show.

Good people decisions start with good people data.

Data as a Product

Data is beautiful. We help your users see it.

We're drawn to how people interact with data - the steps we walk, the electricity we use, how a marketing campaign performed. It's everywhere. We love data design, and we care whether it's both beautiful and functional.

User panels, customer and intranet portals, B2B reporting - wherever your reader is the end user, not just your internal team.

If you treat data as a product, bring us in to push it further: more delight, more engagement, more reasons for people to come back.

03 - Data Shrink

Can't figure out your problem yet?

Data Shrink is a free session for when something feels off but you can't name it yet. Bring the messy version: the spreadsheet nobody trusts, or the meeting that keeps circling the same question. We listen, ask the questions that narrow it down, and you leave knowing what the real problem is and where to start.

Schedule free session

04 - Who we are

Who we are

Tetiana has spent almost two decades working as data leader for various companies — tech, real estate, transportation, consulting, from startups to Fortune 500s. Different industries, different scales, different problems, but the same realization every time: business owners don't need another report, or an easier way to reach their answers. They need clarity and confidence in their decisions, big or small, every day. Along the way she got addicted to the impact: watching a decision maker act on a number that used to take weeks to produce, or trust it enough to change course.

She believes access to a custom solution and a high bar on operations and execution shouldn't depend on company size. Data Outfitters exists because it no longer has to. AI augments the human expertise, so the same caliber of work takes a fraction of the time - and reaches businesses that could never justify a corporate vendor or build their own tooling.

Senior and hands-on, fast and built around your business. That's how we make it work.

Let's talk!
Tetiana Guliak, Owner and Principal Data Outfitter
Tetiana Guliak
Owner and Principal Data Outfitter

05 - Why us

Testimonials

Once Tetiana took over our data, I stopped worrying about it. She owned all of it, and her attention to detail meant we trusted the numbers from the start. The KPI reporting she built changed how our leadership team made decisions. We used to go on gut feeling. Now we had proof everyone could agree on, the gaps and opportunities were obvious, and we moved faster. Every report was ready for the boardroom without a second pass. Whatever I build next, I want her on it.

Sofia Vyshnevska
Co-Founder & CEO, Jome

Tetiana could sit through an architecture review with us and then walk into a leadership meeting and explain why it mattered. Before we built anything, she made sure we knew what the business needed from it and who would use it. That kept our scope tight. We shipped less, and more of it got used. She works harder than anyone on the team, and her feedback is honest, whether the work is good or not there yet.

Abhishek Gupta
People Data Engineer, Stripe

I worked with Tetiana for several years at Lyft, and I've never worked with anyone better at turning complex data into clear, actionable insights. She has a remarkable eye for visualization, from the structure of a chart to the overall design, and knows how to bring the finding that matters most to a leader's attention. She combines that skill with a practical, get-things-done mindset that would make her an asset to any organization.

Joaquin Hernandez
Principal People Analytics & Employee Listening, Lyft

06 - Let's talk

Let's talk!

Schedule a free consultation or email us at hello@thedataoutfitters.com

Schedule a free consultation